As an Effective Marketing Strategies, your top priority is to satisfy customers. And provides suitable homes for their exact needs and specifications. But oftentimes, reaching new customers can be a bigger struggle than building a home.
Traditional approaches to finding prospective customers can be expensive. Paying huge commissions to brokers, spending on hiring a full-time marketing team. Or employing a telecaller to try and convert leads into site visits. Many of these commonly employed methods are both expensive and highly ineffective in terms of revenue generation.
Why do you need to consider new methods of marketing
Consumers today are wary of these traditional methods – they see advertisements as interruptions to their daily lives – and instead of taking notice of them, they simply tune them out and go about their work. Later, when they’re looking for a specific service or product, they research their options. Most people use search engines like Google to find services or products they’re looking for. In many cases, they visit multiple sites and compare options before contacting a seller or finally making a purchase.
Is there a way to reach such potential homebuyers who are searching for a new home in the same locations that you might have ready properties in, without spending lakhs of rupees on print advertising or hoardings?
Yes, there is. Digital Marketing. Tried and tested digital marketing strategies, if employed well, will work wonders for sellers in the Real Estate space. By tapping into this process, you will be able to effectively reach and connect with such people. Those interested in buying a home. It will allow you to reach more customers, communicate with them, and convince them to become a leader at a lower price than the conventional marketing methods you may be using right now. Not only is digital marketing more effective than traditional methods, but it’s also more affordable.
Hire an SEO expert
When you search for a word or phrase on a search engine like Google. Millions of tiny calculations take place to determine which websites will show up first on the results page. Almost 95% of search users do not even go beyond the first page of search results. So, ranking at the top is quite important if you want to be noticed. Search engine optimization, or SEO, is all about improving your website so you have a better chance of showing up at the top of the results page. This helps bring in more clicks and eventually, more conversions.
Let’s say you want your website on top when someone searches for “apartment for sale in HSR layout”. You could rank #1 for that search phrase if you have effective SEO strategies already set in place.
It’s no longer acceptable to simply build a website and hope that Google will feature you on page 1 – it won’t! Hiring a full-time SEO expert is also cumbersome and quite expensive. So can you get your SEO needs to be addressed without spending a lot of money?
Yes! You can hire SEO experts as freelancers, from a site like Taxolawgy. A freelance SEO expert will cost you less than half the amount you will spend on a full-time employee. Moreover, you’ll only have to only pay for the amount of work done and you are guaranteed good work. A freelancer knows that satisfied customers are repeat customers. They are, therefore, always willing to go to great lengths to produce quality work that makes you happy.
The higher you rank, the more traffic you’ll get and the more conversion you will make. So, it is definitely worth your time and money to hire a freelance SEO expert to take your website to that top spot.
Create customer case studies and photo galleries
Homes are a very personal and expensive product, requiring a large investment of time and money. It can be difficult to capture the interest of potential customers without showing them a record of producing happy customers. The best way is to include real examples of previous sales and galleries showcasing satisfied clients.
A “case study” or “customer stories” section, will help you utilize the power of your previous customers to gain new ones. Photos, quotes, videos, or testimonials from previous customers who were happy with your homes are your best advertisements and make for compelling stories. Just a quote or video from a customer talking about how happy they are could go a long way in finding you, new customers.
Getting a customer case studies or photo galleries section on your own website might be a long and arduous process. A much easier and very cost-effective option instead, would be to find a freelance graphic designer from a platform like Taxolawgy. You can get the case studies or photo galleries you want, designed for a fraction of the cost of hiring a full-time designer. A custom-built gallery will help you attract traffic from search engine users looking for inspiration and ideas and if they’re impressed with your work, they may even choose to buy their home from you!
Set up an email newsletter
Sometimes potential customers show interest in your company but are not ready to make a purchase yet. In such cases, it’s a good idea to have an option to keep in touch with them. And constantly stay in the back of their mind so that they think of you when they’re ready to make that purchase.
An email newsletter will give you a great opportunity to talk about your company. And the trust it has built with customers. Discuss innovative steps you might have taken, and even mention any events you’ll be hosting. Consistent communication with your subscribers and emails addressed like you’re speaking to them personally are little touches that many customers often appreciate.
Hiring a content writer on a freelance basis will work like a breeze to help you solve this requirement. Freelancers on Taxolawgy can produce multiple email templates for you to use for specific requirements. You could even hire a writer to produce blogs to keep your email list engaged and returning to your website. Also, you’ll pay only for the amount of writing you’re getting done. Because meaning that effectively you’re getting great value for your money.
Maintain a Social Media Presence to Effective marketing strategies
Maintaining social media accounts may sound like a specialist’s job, and it can be one of the best ways to communicate with potential leads and strengthen your relationships with customers online. Platforms like Facebook, Twitter, and Instagram allow you to reach new audiences and grow closer to your target audience in new ways, offering you a whole new level of customer service as well.
Facebook is a great place to answer questions that potential buyers have about homes. You can share photos of new homes or construction, and have conversations with fans of your company. Twitter is also an interesting platform for curating content and articles about the niche or business your company works in. Instagram is also a great way to extend your reach by sharing images of interior design, paint colors, or home details, which others find and explore, ultimately leading them to your business.
Social media is great for companies trying to manage their public perception. You can find people talking about your company and respond to them. Taking a cue from these conversations, businesses can gauge public sentiment and create a positive perception through their responses. A social media marketing specialist can handle such requirements with ease. And a platform like Taxolawgy connects you with plenty of experts in this domain for no cost. You can browse their profiles to see if any of their previous work catches your eye. You also get to quote your price when you are looking for services, meaning that you will never spend anything more than you want to.
Informative content for Effective marketing strategies
Another great online marketing strategy for real estate businesses is to create compelling content. This content may be in the form of blog posts, articles, videos, infographics, or something else, but its end goal is always to inform and educate.
Well-curated content helps you educate your potential customers about specific topics. For example, someone may come to your site wondering how long it takes to buy a dream home. And if you have a very detailed page to answer that question, you will rank highly in searches. If your article addresses the question well, the reader will spend more time on your site. To find out more about your company. Perhaps subscribe to your newsletter, and perhaps choose to buy a home from you.
Content, by itself, does not rake in the sales. Yet, it plays a major role in creating awareness about your company, helping improve your SEO standings and bring in future conversions.
As mentioned in the strategies above, services such as digital marketing, SEO, content marketing, and social media marketing can help you achieve immense growth in sales. And effectively get you great returns on a small marketing budget. By hiring skilled freelancers to work on your website, social media accounts, blogs, or your digital marketing. You’ll be able to affordably and quickly increase the amount of traffic your website receives. Increase the number of leads and thereby increase the number of conversions your website helps you bring in.
Contact us today for a customized, no-obligation quote for the services you are looking for. That’s why we’d be happy to connect you with multiple, experienced experts with skills tailored to your personal needs. We look forward to seeing you at Taxolawgy soon! Join our YouTube channel for more info.