Whether you are an Entrepreneur or a Freelancer, having a Personal Brand is very important. Personal Branding is not just about setting up a business under a person’s name, it is more. Therefore, they can be anyone they want; be it a subject-matter expert or outsourcing assistant.
Building a strong personal branding strategy is a demanding task. However, to make this easy for you, here are few steps to follow in establishing a robust Personal Brand:
1. Ask- ‘Who are you?’
The first step in building a personal branding strategy is to understand what your pros and cons are. Make a list of all your weaknesses and strengths. However, you will have to think objectively to make this work.
Staying rational can help you in introspecting better. Furthermore, you must think about the challenges you might face throughout the process and keep a “Plan B” ready. It is recommended that you focus on one scope or niche before spreading it out.
2. Social Platform for Personal Branding
Most brand builders take a rushed decision of investing in a professional business website. They spend a lot of time, efforts, and even money in getting this task done. However, you must know that having a website is not mandatory.
You can also use Social Media platforms to promote your skills and services. For domain experts, YouTube is the best bet. But, if you are a makeup artist, then making short clips or “Reels” on Instagram is perfect for you.
3. Targeted Audience
Knowing what you target audience group is can simplify a lot of work for you. This will help you customize your services, content, and outreach. Therefore, the sooner you decide your focus audience, the easier it is for you to give your brand a secure foundation.
4. Work with Others
‘Collaboration’ is a popular trend nowadays on social media and corporate platforms. It is a common trend among the YouTubers and other Social Media Influencers. You can get in touch with other businesses and other individual brands to collaborate with your range.
Thus, you will be receiving the attention of their customer base along with yours. This will help both brands in getting higher exposure and enhanced returns. You can establish a strong audience base by working together for Personal Branding.
5. “Pitch” Perfect!
Be informative while creating a pitch for your brand. Although, don’t forget to be creative in the process. Whether you are selling your services to a client or customer, it has to be engaging. Not just bar graphs and statistics.
Moreover, the pitch duration will depend on the type of listener you have. If you are talking to a potential buyer, keep it precise and brief. On the other hand, if you have investors in the audience, make it detailed and more descriptive.
With the constantly evolving work ecosystem, Personal Branding has become a growing trend among individual corporate entities. Although, one has to be very attentive and inclusive to successfully implement a personal branding strategy.
By following the above-mentioned pointers, you can make this process easy for yourself. Consider this as your journey towards getting better returns and business growth.